Pure Felt Jordan currently trains, employs and empowers 26 previously unemployed ladies at two Pure Felt Jordan hubs in Jordan. 8 young ladies of the Pure Felt Jordan team between 19 and 41 are living in Amman and work at the Princess Taghrid Institute (PTI). PTI is lead with love, compassion and expertise by its director Dr. Aghadeer Jweihan. For many years Princess Taghrid, Mrs Jweihan and PTI have been changing and impacting the lives and futures of many low-privileged young ladies in Amman.
The Pure Felt Jordan felters from Amman are: Tikrayat, Malak, Lena, Asmahan, Wadha, and Jumana. Aida, Amal, Asma’a, Bahiyya, Fathiyyeh, Fayzeh, Hadya, Halal, Hikmat, Jawaher, Khadiya, Nahida, Rabah, Ruqayya, Sameeha, Subhiyyeh, Taghrid, and Zainab are the 18 Pure Felt Jordan ladies between the age of 41 and 73, who together with their families, are living in the remote village of Fifa, which is located in Jordan close to the Dead Sea. The region Ghor Fifa is considered one of the poorest areas of Jordan with extremely high poverty and high unemployment rates.
At Fifa, the Pure Felt Jordan representative, Hala, is working on a daily basis with our ladies at the Fifa studio on the preparation for the wools for the various felting art projects of the creation of felt interior products by the Pure Felt Jordan felters in both Fifa and Amman. We have trained the ladies how to prepare, card the local Awassi sheep wool and goat hair, and how to dye these with natural pigments. Spinning we could skip in our curriculum in Fifa, whereas these ladies are top spinners already, using the ancient drop spindle. In the meantime, we have provided carding machines and spinning wheels to facilitate the working process and for convenience.
We have felting stations in both Amman and Fifa where all Pure Felt Jordan corporate art commissions are being created as well as an increasing variety of felt design products. In addition, in Fifa we have set up a natural dyeing station, a cleaning, carding and spinning station, and in the meantime a weaving station run by a number of our participants who are one of the few women still in command of the traditional Bedouin ground loom weaving technique with goat hair resulting into one-of-a-kind table mats and runners.
Our standard training programme contains modules on felting, personal finance, communication and project management. Currently, we are working on the expansion of our programme with additional training modules and are developing a microbusinesses support program to safeguard the sustainability and expansion of the Pure Felt Jordan project.