Through our past projects we have proved that we can connect and activate committed stakeholders for a greater cause. Together we can empower and foster self-sustainability while making our world a more beautiful place in which to live, work and play.
Empowerment is why we exist. Our goal is to holistically equip people living in poverty with the skills, education, and resources to change their circumstances forever. Work provides worth. Education breeds innovation. Mentorship nourishes relationships. Through this multi-faceted and measured approach we work with each participant to create a path toward independence.
Pure Felt is a Swiss registered charity organisation that empowers less privileged unemployed youth and women through hard and soft skill training and employment in the context of the co-creation of a (CSR) felt art commission. Our participants have the opportunity to continue their employment on our felting interior products or get involved in subsequent art commissions. Also, once the art commission is finalized, our participants-felters have proven to have better employability chances due to their working experience.
Our Pure Felt felting communities are creating art commissions and interior products for customers all over the world. Currently our felt impact communities are located in Jordan and South-Africa, and soon also in Peru. Our current much appreciated local partnering foundations in creating our sustainable social impact are the Princess Taghrid Institute in Jordan and the Youngblood Foundation in South Africa. In Amman, Jordan we are training and employing young adult orphans as felters. In Fifa near the Dead Sea we are working with 18 previously unemployed women between the age of 41-73 as wool carders, spinners and dyers. In South Africa we are working with unemployed youth from various Capetonian townships.
We know what it means to feel one has a mission and to every day work hard to try to make change happen, to celebrate successes and small steps in our progress, and to grow from our set-backs and experiences.”
Empowerment. Collaboration. Community.
These values guide us above all else.
What we do
We create art that matters. Due to the visual appeal and tactile nature of felt, each piece of work has a gravitational pull and an unspoken invitation to be touched. It is art that prompts relationship. Art that shares a deeper story: the story of its purpose, its making and its makers. It’s a process of engagement and empowerment. Together we create art and exclusive (interior) design felt products that will change lives and rewrite futures.
We are focused on embedding lasting social impact, dignity and sustainability in every aspect of our felt art commissions from the way we work to whom we work with.
While each commission has a specific brief and unique one-of-a-kind execution, all our architectural felt installations are created with a deep foundation in skill transfer and job creation for youth and women.
Our approach is extremely well suited to be incorporated into corporate social responsibility programmes.
Our one-off wall panels and sizeable architectural felts are colourful and brashly textured, or they have deep cuts and elevations. Often they contain fleece fragments that look almost as raw as a sheep’s back. They have strong 3D effects or are patterned with contrasts between matte wools and glossy silks, sometimes partly transparent, but always less fragile than they sometimes may appear.
We create art that continues to give long after our trainees and employees have completed the project. With our art we strive to create destinations, places where visitors and employees can be introspective and inspired by these stories of dreams and aspirations. Or where they can simply find calm and connection during a busy day.
If you are interested in working with us and would like to know more about how we work together please visit GET INVOLVED
The hands want to see, the eyes want to caress” – J.W. von Goethe
How we do it
Partnerships with global and local foundations and NGOs focusing on women empowerment, youth employment and art development are key for us to fulfill our mission.
While we custom programmes all the time, we can consider the overall process in the following steps.
A corporation commits to positive social impact through their CSR programme or simply wants to leverage their corporate art programme to make a difference. They reach out to Pure Felt and discuss a brief and project parameters.
For each individual art commission from a corporate organization Pure Felt usually works together with a (local) foundation and/or NGO supporting the empowerment of women or employment of young people.
Jointly with the partnering foundation’s financial, administrative and often also organizational and logistical support, a group of less privileged or unemployed youth or women are selected and temporarily employed.
Pure Felt then inducts these selected trainees into a felting, life and entrepreneurial skills training programme based on the train-the-trainer concept.On the job the Pure Felt felt masters teach the felters-to-be the ancient craft of felting with biodegradable, and whenever possible locally sourced, natural fibres. They learn specific techniques required for the creation of the art commission, as well as useful life, work and entrepreneurial skills.
In our previous projects particularly South African young ladies and women have proven to be extraordinarily talented for and passionate about the ancient felting craft and interested in setting up their own micro-businesses. We can help with that too.
Following the installation of the art work, with the help of the respective partnering foundations or NGOs we continue to empower the felters by including them in our felters pool which gives them the opportunity to get re-employed on future commissions and projects, to participate in new training modules, and to continue benefitting from microbusiness support / mentoring programmes and other benefits of being a lifetime member of the Pure Felt Guild, which continues to develop further as we grow.
The artwork is enjoyed by the employees of the commissioning corporation and becomes not only a vibrant piece of the working environment, but also a symbol of social impact and change.
Would you like to ‘Get Involved‘?
This project was beyond being just a job for the trainees. It did not just have a positive impact on the felt trainees, but on society as a whole. One needs to focus on the individuals in order to create a positive, functioning society!” – Marie Vogts (Manager Youngblood)